LOS ANGELES, July 21, 2020 (GLOBE NEWSWIRE) -- For the first time in the DOOH industry, brands will be guaranteed real-time impressions and complete campaign transparency when advertising on The Westfield Network, a state of the art, digital out-of-home media network located in Westfield shopping centers in the U.S., Unibail-Rodamco-Westfield (URW), announced today. Currently available across 471 digital media screens in 18 digitally powered centers, the network’s enhanced capabilities will provide even more accuracy and clarity into campaign reporting.
“So much has changed this year, and brands now need increased transparency and security when it comes to buying media and measuring advertising campaigns. Knowing this, we’ve reimagined what our digital out-of-home network can do to better meet those needs,” said Ghadi Hobeika, U.S. chief marketing officer and group director of digital and data. “The Westfield Network and its suite of technologies can now provide extraordinary R.O.I. to advertisers, amplifying creative possibilities.”
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